Stores

Armani Store Fifth Avenue in New York, USA by Massimiliano & Doriana Fuksas

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Expanding its influence worldwide, the famous designer Giorgio Armani, set up the third part of the Armani Stores trilogy. Architect and designer Doriana e Massimiliano Fuksas have been honored to work on this project.

5th Avenue, one of the most-known street in the world, have become the base of the new Armani Store. The project takes up the first three floors of two buildings localized between the 5th Avenue and the 56th Street. The Armani show room arises on four differents levels and it’s envisaged of an only space, without clear distinctions, a singing space connected with the power generated by the whirlwind of the staircase.

The architecture''s core is the staircase connecting between floors, made from sturdy structure wrought with the radiator grill of steel and blanketed with plastic material that mimics the look of sculpture. It’s an element completely indipendent that can be assimilated with difficulty to a simple geometric figure, that originates a whirlwind with a great dymanism, and around of it there are the different levels that receives the Armani’s world.

Every element of the internal design, from the exhibitors to the rooms to hang up the clothes, from the desks to the armchairs, follows and satisfied the movement concept generated by the staircase, becoming a part of the same whirlwind. Also the disposition and the route that it implies, outiline singing layout.

The colours and the materials utilized are the same of the rest of the show room, but the suggestions are new and different. The space become recreational, a line of light on the floor that leads to the entrance of the restaurant underlining the sensuality of the bends of the wall.

Architect: Massimiliano & Doriana Fuksas
Programme: Emporio Armani, Giorgio Armani, Armani Casa, Armani Dolci, Armani Ristorante
Design Team: Sara Bernardi, Alfio Faro, Andrea D’Antrassi, Chiara Marchionni, Rossella Mastronardi
Furniture Design: Ana Gugic, Farshid Tavakolitehrani, Lucrezia Rendace
Model Makers: Nicola Cabiati, Lucrezia Rendace, Jaim Telias
3D Model & Render: Giuseppe Zaccaria, Jaim Telias, Stratos Christofidellis, Valerio Romondia, Giorgos Machairas
Lighting Consultant: Speirs & Major Associates Project
Consultant on Site: Davide Stolfi
Structural Engineering: Gilberto Sarti
Client: Gruppo Giorgio Armani
Art Work: Mimmo Paladino
Site Area: 7.000 sqm
Constructed Area: 2.500 sqm
Photographs: Studio Fuksas